Total births
289
Unisex name · since 1948
Brand
Brand has 289 recorded births since 1948 in federal Social Security data, most heavily in 1953 -- full year-by-year trend, decade aggregates, and state rankings follow.
- 289
- total births
- 1948–2022
- years on record
- 1980s
- peak decade
- 18%
- born in that decade
Brand is not among the current top-ranked boys names; 289 have been recorded since 1948.
According to the U.S. Social Security Administration, Brand has been recorded 289 times among boys since 1948, though it is not among the currently most-used boys names, with its heaviest use in the 1980s. This profile covers year-by-year birth trends, decade totals, and state-level distribution, all derived directly from SSA birth-registration files spanning 1948 to 2022.
- 289 total births
- 1948–2022 years on record
- 1980s peak decade
- 18% born in that decade
Data updated Jun 2026
The verdict
289 boys have been named Brand since 1948, peaking in the 1980s, last recorded in 2022.
- 289
- total births
- 1948–2022
- years on record
- 1980s
- peak decade
- 18%
- born in that decade
1980s
Peak decade
18% of everyone ever named Brand was born in this single decade.
1953
Single peak year
11 babies were named Brand in 1953 - its busiest year on record.
Brand's usage pattern, beyond the headline number
Splitting Brand's full recorded timeline at 1985, 53% of its total births fall in the more recent half of the record versus 47% in the earlier half -- a fairly even split across the full record. Its quietest year on record was 1948, with just 5 recorded births -- worth weighing against the 1953 peak of 11 to see the full range of the name's swing in popularity.
Brand at a glance
Last recorded 2022Peak year
1953
Current rank
Unranked
Active since
1948
Brand popularity over time - boys
Annual U.S. births registered with the Social Security Administration · 1948–2022
- Peak year (1953)
- 11
- Annual births at peak, across 75 years of records
Brand popularity over time - girls
18 total births recorded since 1974 (Brand as girls' name)
Brand by decade
Total births in each ten-year window, peak vs trough at a glance
1980s was Brand's strongest decade.
52 babies received the name during that ten-year window, about 18% of all-time use.
Brand births by decade
Total births in each ten-year window
- 1940s 5
1940s
5 births
- 1950s
1950s
48 births
- 1960s 16
1960s
16 births
- 1970s
1970s
50 births
- 1980s
1980s
52 births
- 1990s
1990s
33 births
- 2000s
2000s
26 births
- 2010s
2010s
45 births
- 2020s 14
2020s
14 births
What this shows Peak: 1980s at 52 births (18% of all-time use).
Frequently Asked Questions
How popular is the name Brand? ▼
289 babies have been named Brand since 1948. It was last recorded in 2022. The peak year was 1953 with 11 births.
When was Brand most popular? ▼
Brand was most popular in the 1980s decade with 52 total births. The single peak year was 1953.
Is Brand a unisex name? ▼
Yes, Brand is used for both boys and girls. As a boy's name it has 289 births, and as a girl's name it has 18 births.
How long has the name Brand been used? ▼
Records for Brand go back to 1948, giving 75 years of history through 2022.
What names are similar to Brand? ▼
Names with a similar sound or spelling include Brandon, Bradley, Brayden, Brady, and 4 more. These share a common prefix and are also used for boys.
What to do with Brand's data
- Brand's decade-level peak was the 1980s (52 total births); usage has since declined to 14 in the 2020s -- if you're weighing a "classic revival" angle, the trend line argues against it.
- Weighing it against an alternative? Put two names side by side. Compare names
Figures reflect SSA-reported births only; see the methodology above for the privacy-suppression floor.
Keep exploring Brand
Nearby Names Like Brand
Names with a similar sound, spelling, or feel to Brand
Brandon Boy
#230 770,509 births
Bradley Boy
#362 313,008 births
Brayden Boy
#190 136,548 births
Brady Boy
#309 96,770 births
Brad Boy
#4077 83,060 births
Compare Brand side by side: Brand vs Brandon Brand vs Bradley Brand vs Brayden
Related Names
Names with a similar number of total births
Data Sources
Data as of June 2026. Source: U.S. Social Security Administration (SSA).
According to the Social Security Administration, this profile draws directly from the agency's public-use baby-name files (updated June 2026). See our methodology for the full extraction, aggregation, and privacy-suppression rules.
Primary: Source: U.S. Social Security Administration, Baby Names from Social Security Card Applications, National Data, 1948–2022 (ssa.gov/oact/babynames).
State-level: Source: U.S. Social Security Administration, Baby Names, State-Level Files (namesbystate.zip).
Cite this page
NameAlmanac Editorial. "Brand: Baby Name Since 1948 - 289 Births, Peak 1953." NameAlmanac. Accessed via https://namealmanac.com/name/brand. Licensed CC BY-SA 4.0.
Name Almanac is rendered directly from the Social Security Administration's public baby-name files, no number is typed in by an editor. This profile for Brand draws directly on SSA national and state-level files, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of June 2026.