Unisex name · since 1948
Brand
Brand has 289 recorded births since 1948 in federal Social Security data, most heavily in 1953 -- full year-by-year trend, decade aggregates, and state rankings follow.
- #10,788 of 45,481
- all-time among boys
- 289
- born since 1948
- 1980s
- peak decade
Brand is not among the current top-ranked boys names; 289 have been recorded since 1948.
According to the U.S. Social Security Administration, Brand has been recorded 289 times among boys since 1948, though it is not among the currently most-used boys names, with its heaviest use in the 1980s. This profile covers year-by-year birth trends, decade totals, and state-level distribution, all derived directly from SSA birth-registration files spanning 1948 to 2022.
- #10,788 of 45,481 all-time among boys
- 289 born since 1948
- 1980s peak decade
Data updated Aug 2026
The verdict
According to the U.S. Social Security Administration, Brand ranks #10,788 of 45,481 boys' names by all-time recorded births (highest first). 289 born since 1948, peaking in the 1980s.
- #10,788 of 45,481
- all-time among boys
- 289
- born since 1948
- 1980s
- peak decade
Brand's 289 recorded births place it above 76.23% of the 45,481 boys names in the full SSA archive.
No state rows cleared SSA’s public reporting threshold for this name.
Brand's usage pattern, beyond the headline number
Splitting Brand's full recorded timeline at 1985, 53% of its total births fall in the more recent half of the record versus 47% in the earlier half -- a fairly even split across the full record. Its quietest year on record was 1948, with just 5 recorded births -- worth weighing against the 1953 peak of 11 to see the full range of the name's swing in popularity.
Brand popularity over time - boys
Annual U.S. births registered with the Social Security Administration · 1948–2022
- Peak year (1953)
- 11
- Annual births at peak, across 75 years of records
Brand popularity over time - girls
18 total births recorded since 1974 (Brand as girls' name)
Brand by decade
1980s is the heaviest window (52 births, 18% of the file).
1980s was Brand's strongest decade.
52 babies received the name during that ten-year window, about 18% of all-time use.
Brand births by decade
Total births in each ten-year window
- 1940s 5
1940s
5 births
- 1950s
1950s
48 births
- 1960s 16
1960s
16 births
- 1970s
1970s
50 births
- 1980s
1980s
52 births
- 1990s
1990s
33 births
- 2000s
2000s
26 births
- 2010s
2010s
45 births
- 2020s 14
2020s
14 births
What this shows Peak: 1980s at 52 births (18% of all-time use).
Frequently Asked Questions
How popular is the name Brand? ▼
Where does Brand sit in the SSA name archive? ▼
When was Brand most popular? ▼
Is Brand a unisex name? ▼
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What names are similar to Brand? ▼
What to do with Brand's data
- Brand's decade-level peak was the 1980s (52 total births); usage has since declined to 14 in the 2020s -- if you're weighing a "classic revival" angle, the trend line argues against it.
Figures reflect SSA-reported births only; see the methodology above for the privacy-suppression floor.
Keep exploring Brand
Nearby Names Like Brand
Names with a similar sound, spelling, or feel to Brand
Compare Brand side by side: Brand vs Brandon Brand vs Bradley Brand vs Brayden
Related Names
Names with a similar number of total births
Nationwide names with similar peak year or record span
Two nationwide peer axes for Brand: closest SSA peak year, and closest first→latest record span. Distinct from the spelling and current-rank neighborhoods above.
Similar peak year (~1953)
Similar record span (~74 yrs)
Peak year is the single SSA year with the most births for that name; record span is first-to-latest year in the national files, not a recommendation or shared origin claim.
Data Sources
Data as of August 2026. Source: U.S. Social Security Administration (SSA).
According to the Social Security Administration, this profile draws directly from the agency's public-use baby-name files (updated June 2026). See our methodology for the full extraction, aggregation, and privacy-suppression rules.
Primary: Source: U.S. Social Security Administration, Baby Names from Social Security Card Applications, National Data, 1948–2022 (ssa.gov/oact/babynames).
State-level: Source: U.S. Social Security Administration, Baby Names, State-Level Files (namesbystate.zip).
Name Almanac is rendered directly from the Social Security Administration's public baby-name files, no number is typed in by an editor. This profile for Brand draws directly on SSA national and state-level files, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of August 2026.